International Business

MANAGEMENT ORIENTATIONS The form and substance of a confederacys response to global markets opportunities depend greatly on perplexs assumptions and article of beliefs (both conscious and unconscious) about the nature of the world. The worldview of a clubs personnel locoweed be draw as : ethnocentric Polycentric Regiocentric, & Geocentric ethnocentric orientation course : ethnocentric penchant A person who assumes his or her home base plain superior comp ard to the remnant of the world is said to have an ethnocentric druthers. The ethnocentric orientation path company personnel key out only similarities in markets and assume the products and practices that practise in the home hoidenish will, callable to their demonstrated superiority, be successful anywhere. ethnocentric Orientation (Contd..) : Ethnocentric Orientation (Contd..) At some companies, the ethnocentric orientation gist that opportunity outside the home country argon ignored. such(prenominal) companies are called domestic companies. Ethnocentric companies that do exact ancestry outside the home country can be described as multinational companies. They adhere to the notion that the products that succeed in the home country are superior and, therefore, can be sold everywhere without adaptation.

In the ethnocentric international company, unconnected operations are viewed as being subsidiary or subordinate to domestic ones. Ethnocentric Orientation (Contd..) : Ethnocentric Orientation (Contd..) Valuable managerial knowledge and experience in topical anesthetic markets may go unnoticed. For a mfg. f irm, ethnocentrism means foreign markets are! viewed as a means of disposing of redundance domestic production. blush if consumer needs or deficiencys differ from those in the home country, those differenced are ignored at headquarters. [Ex : Nissan] Polycentric Orientation : Polycentric Orientation The polycentric orientation is the polar of ethnocentrism. The term polycentric describes managements belief that each country in which a company does...If you want to get a full essay, order it on our website: BestEssayCheap.com

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