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[pic] SECTION II. THE CUSTOMER CUSTOMERS When it comes to identifying a companys tail end market, the trade manager must consider whatever of present moment guest characteristics. These include, but are not limited to age, race, gender, ethnicity, income, and location. These characteristics are important to know because different traits and/or characteristics run purchase habits and barter for understanding get habits marketers shadower better form consumer disbursement habits. Merck has been struggling with their image because of bad furtherance with almost of their products. When a pharmaceutical company is exposed to bad furtherance it affects their sales. Customers postulate to feel that the product they are purchasing from Merck is base hit and potent for themselves and their family. Medications and vaccines are an important part of most families an d the imagination of a medication not being safe nominate direct a banish psychological impact. When the consumer learns that there is a paradox with one Merck product they may stop purchasing some(prenominal) Merck products. Awareness of a product comes from many different sources.

full of these sources include family, relay links, social circles, and many media outlets (Author(s): Lamb / bull / McDaniel, 2011). The erudition one psyche has of a business layabout influence the opinion of the group they socialize with. If one person tells a good friend that a product has had some negative publicity, they may sto p using it and tell other friend who will t! ell his co-workers, and so on. The same can be true about good publicity if that publicity is marketed correctly. close to people are psychologically affected by both good and bad publicity, especially parents and the elderly. By masking mothers, fathers, the elderly, and accountable individuals all over the world the many honest projects that Merck is musical accompaniment and promoting, such as...If you want to get a full essay, localise it on our website: BestEssayCheap.com

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